SUSTAINABLE FASHION: Innovation and Communication

Integrating people and delivering valuable knowledge linked to the world of sustainable fashion is one of our most important objectives. For this reason, on April 25, we took over the spaces of WeWork Santiago, with the aim of developing the discussion “SUSTAINABLE FASHION: Innovation and Communication”. A space in which we have the participation of expert speakers.

• Elena Dressel : Journalist, with almost 20 years of experience as a radio and television editor, host and host. She hosts the program “Emprender es Clave”, on Radio la Clave 92.9 FM. She is executive producer and host of the documentary program “Aerials” on 13C. Member of the Icare Innovation Circle.

• Isidora Undurraga: Expert in Innovation trends and knowledgeable about the pro-innovation realities of MIT, Tokyo and Barcelona. She led the Avonni National Innovation Award for 9 years. Economy and Business Columnist for El Mercurio; Panelist of the Vuelta en U program with #Ideasgratis on radio Universo; Mentor of the Best Innovation “Her Global Impact” program.

• Patricia Rincón : Social Communicator, clothing designer specialized in fashion marketing and fashion management. She is the creator of the “SlowMotiv” platform and “Slow Fashion Week” in Colombia and Chile. If she has experience, she is focused on leading multicultural teams and developing Communication Mk strategies for brands and companies.

Elena Dressel contributed with the view from the communications industry and her vision on what its contribution should be towards a new way of understanding the fashion industry. For her part, Isidora Undurraga explained the current challenges that a country like Chile faces regarding sustainability and the textile industry, including her view from innovation.

The above was complemented with the vision of Patricia Rincón, creator of the “SlowMotiv” platform, who has vast experience in sustainable fashion issues and who, through SlowMotiv, seeks to raise awareness about the consumption of responsible clothing.

Encouraging your child’s interest in fashion and design can be a great way to foster their creativity and sense of self-expression. Introducing them to classic childrens clothes can be a delightful surprise, as they not only provide comfort but also allow them to explore different styles and develop their own fashion taste. It can be a fun and rewarding experience for both you and your child as they begin to cultivate their own sense of style.

Questions and answers that make it clear to us that to enhance our brands and generate change in the industry, it is necessary to become:

• Experts in adequately communicating what we do using current tools and platforms.
• Experts in recognizing the local market, its competencies and opportunities.
• Researchers who recognize opportunities for support such as state funds, platforms and strategic alliances.
• Leaders who identify the negative and positive impact of their company on the environment.
• Creatives who advocate innovative ideas and market solutions.

The main thing is to understand that we all make the change, using our voice to tell what is happening in the industry and how we can help change it, is very important.

We hope to continue carrying out similar activities, where dialogue and the generation of new ideas are encouraged in order to have a more conscious and sustainable clothing consumption.

SEE YOU NEXT TIME!!